Stereotypical one-sheet hack-blurb press release from the last two years:
"[Nationality] [artist real name] has been crafting dark, uncompromising electronics as [artist name] since the mid-nineties, with a sprawling backcatalogue under [his/her/their] belt[s] that includes releases on [label],[label] and [label]. While [his/her/their] earlier releases such as [year]'s ‘[title]’ leaned more towards [idm / breakcore / drone / jungle / techno /...] and [hardcore / experimental / concrête / industrial] electronics however, this latest download-only album on the [nationality] [label name] label ‘[LP name]’ sees the focus on dubstep and bass music in evidence."
If you're an artist who's decided to abandon years crafting dark, uncompromising electronics because you've decided that around about now (i.e. 2011) you're creatively ready to explore the new horizons offered by dubstep and bass music, why not cut & paste the blurb above? Just replace the bits in square brackets with some relevant sounding material. I take it that you're already familiar with the idea of just filling in blanks, and that you're happy to produce something rather generic and uniform. Why not do the same with your press release as you've done with your music?
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